While I can’t give you a crash course in your client’s work—only they can do that successfully—I can offer 10 tips for every B2B tech marketer to help them optimize their approach.
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. Timing is Everything
As quickly as the technology industry evolves and grows, timing is everything. When researching any topic related to technology, or when sourcing a statistic or fact, it’s crucial to ensure you’re looking at the most current information available.
Always check the dates of studies and surveys. Even something published a year ago might not reflect the current reality of the industry. If a stat is pertinent to your whitepaper, blog, etc., and you can’t find the same stat for the most recent year, a good rule of thumb is to not go back more than two years or to qualify the data with a disclaimer.
. Curate Content
Keeping tabs on the industry will help you curate the best content from thought leaders, customers and other important figures. Taking in a great deal of information from all of these sources can inspire your marketing efforts in other areas. Curating content will also provide a fuller picture of the technology industry and how it’s talked about in different channels.
First, you need to learn how to listen on social channels (primarily Twitter and LinkedIn), which content to pay attention to (influencers, competitors), and how to use it.
For example, once you’ve been promoting curated content for several months on social media, you can see which posts received the most clicks, and then develop blog posts on similar topics.
Know the Difference Value vs. Specifications
Technology depends on technical specifications in a customer’s purchasing decision. The smallest detail can be the deciding factor, so it’s vital to never underestimate the importance of this information. However, a great marketer practices the balance between using these specs and a company’s value proposition. Knowing your audience helps tailor your message with these approaches.
https://tech-news0098.blogspot.com/2021/02/10-things-every-b2b-tech-marketer-needs.html
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